Best Techniques of Site Promotion
DEFINITION OF SITE PROMOTION
Site promotion is always a part of your SEO technique & strategy. It’s a follow-on process to make your site visible to millions of visitors all over the world. Site promotion can help you to improve the search engine ranking of your site and visitors can watch your site faster. Through site promotion, you can reach your visitors very easily and promote your product/news/information faster. The more you make your site indexed faster, the faster you can reach to your visitors. The site promotion will help you to increase the traffic on your site and make it more suitable for product promotion.
REASON OF SITE PROMOTION
Promotion of your site is the best way to increase traffic on your site. If you are doing an online/offline business & providing services, site generation & site promotion are the best ways to let everyone know about your business & services you provide. You can generate more revenue through your online site. At that time, your business will not be bound within the local area, you can do business throughout your country or may be throughout the world gradually. Even you can get some techniques which will be discussed in next paragraph where you can see some techniques which can be used for your site promotion for free. That means you can promote our site with or without payment. Site promotion is mainly a part of SEO which includes keywords that are fetched by search engines to give the access people to find you also using social networks. This process lets your customers listing your site on local directories.
Now-a-days, as the internet is much wider than traditional advertising, the online site promotion helps you to gain the success easily. There are many channels and methods available to you, so take the steps and get connected!
BEST TECHNIQUES FOR SITE PROMOTION
i) Focus on Website SEO
Before working on website promotion, you need to know about the SEO tools. You will have to use Google Keyword Tool Planner to fine the best keyword to reach your customers. Focus on the keyword which has comparatively low competition and high searching probability to get noticed more. The keywords you use must be added to the title, heading, body content & Meta-description. If you add any image within the content, must add keyword in the picture title tag.Promoting any site using SEO is one of the best way to achieve natural traffic and higher ranking among search results.
ii) Search Engine Listing
A simple & easiest way to start getting good quantity of effective traffic to your website is the usage of the search engines for site promotion. You must submit new contents to the popular search engine directories like Google, Yahoo!, Bing etc, so that it can be indexed faster. Most of the search engines offer the free service and you can achieve it through smaller search engine directories also. This is one of the essential things you need to do first to promote your website with fresh contents daily/weekly.
iii) Social Media Marketing
All the social media have completely changed the world of online marketing. Registering on a social media and communicating with the customers is one of the best ways to promote a website. You can create connections with the customers, and after communicating with the customers you can achieve instant results. Different social media provide excellent platforms to advertise & expand their business. Social media is the platform to target the right audience. You can make your own landing pages with all the details & offers of your business and customers can be attracted to buy your products. The promotion of websites on social media accounts can have branded imagery. Consider running contests and giveaways with unique landing pages to gain new “likes” and customer contact information. Now-a-days, Facebook and Twitter seized the dominant positions of social media, but Instagram and Pinterest are expanding their businesses as other ways to promote a website and have been becoming the strong competitors of Facebook and Twitter.
iv) Reciprocal Linking
Reciprocal Linking is one way to show the search engines that your website can be fully trusted as your site is having other websites link. If you want high quality promotion, with some features like website options inclusion, guest blogging, posting, link exchange, daily news, entertainment news, several types of updates and news articles, start linking your site to high-ranking & high-quality sites. The search engines will reward you if they watch that your site is linked with high-ranking & high-quality authorized sites. Focus on creating links with those websites that have readers who are also interested with your products. You need to link with those sites which are similar to your category. Also you need to keep one thing in your mind that you need to use quality keywords or phrases to gain a link. Inbound links are very much effective and important part of the SEO but you needs to be very careful in the way you create them. If you do too many reciprocal linking together, your website can be banned from the search engines. Slow and steady is the best way to go when you are working on quality inbound links to your website.
v) Signature Branding
The image of your brand is how people recognize your company among the others. You need to spend a few times working on making your brand recognizable, and make it unique. You should try to compel enough to get people’s attention. You need to create a unique signature for your email account, forums and text messages that include your website URL. This is a great way for any people as they can recognize your brand so easily with its unique signature and people will be interested to click on the URL to have a look on your product/service. It is obvious to have a mobile-friendly responsive website if you think to add your website URL to text messaging or other mobile advertising options.
vi) Focus on Effective & Quality Content
Out of all website promotion strategies, the best one is you need to focus on quality & attractive content writing. You need to think about the reason of blog posts. Actually at the time of blog posts, you need to keep one thing in mind that you have to upload those contents which must be interesting to all the viewers/readers. You need to focus on fresh content. If you don’t copy the content from anywhere, it will be unique & new to everyone. Then only you will get higher ranking. Content needs to be easy to understand and the site has to be responsive too. Spread out your new articles in social media each time you upload a new article. Continuously observe the blog/website to find out whether traffic is increasing or not.
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Both of us (Mr. Amritanshu Roy & Mr. Kaustav Saha) have created this blogging site and recently we are strongly involved into this blogging site and also working hard with dedication for the improvement of it to help our followers